Google Analytics: What is It and How is it Used?

Use Google search analytics to measure ROI and other key metrics.

Google Analytics Tracking & Insights

When it comes to tracking pertinent digital insights and website functionality, Google Analytics remains one of the most valuable tools available. Despite its usefulness, there are still components of it that many users don’t understand to maximize its capabilities. 

Learning more about Google Analytics can inform more efficient and effective use of this innovative digital tool. 

analytics

What is Google Analytics?

Google Analytics is a tool to track your website’s functionality and performance or digital application. It essentially tells you how people are interacting with your website and what actions they are taking in the time they spend perusing it. Google Analytics allows you to track everything from user traffic to visitors’ actions taken on your site. There are free and paid versions of Google Analytics, depending on how in-depth you want your insights to be.

Chief among the reasons that Google Analytics is so popular is because anyone with a Google account can access it. 

Google Analytics Uses

In asking “What is Google Analytics used for,” you will likely glean information about how to use the data provided via Google Analytics to understand behaviors attributed to your website visitors. Analyzing data from Google search analytics and other components of the program, you will learn elements like: 

  • How visitors arrived at your website
  • How they respond to your website content and if it compels them to take any action
  • Demographics of your web audience
  • Where and when users click on certain website elements

Ultimately, your website is meant to spur some level of action among visitors. Learning how to use Google Analytics effectively means understanding how to harness that information, so you can continue to tweak your website to make it more engaging. 

Understanding How to Use Google Analytics

One of the unique aspects of Google Analytics is how user-friendly it is. One of the common misconceptions about Google Analytics and other similar programs is that users often think learning how to use Google Analytics is complicated. However, it simply requires adding a small line of Javascript code to your website, after which the program does the rest. 

This code is responsible for helping to track pertinent data to send back to the program. Once Google Analytics has collected a certain amount of data, it will generate a report that you can then use to evaluate the efficacy of your digital presence. 

Benefits of Google Analytics

The numerous benefits of Google Analytics are one of the reasons it remains a top analytics and tracking mechanism across websites of all types. It tracks search engine optimization (SEO) efforts and pay-per-click campaigns (PPCs). The benefits of Google Analytics extend to learning more about the consumers who patronize your site and inferring why they decide where to click and how long they linger on your page. 

Google search analytics offers real-time data, which makes it easier to make decisions about your website in response to visitor behavior. Once you learn how to use Google Analytics, you’ll be able to see the times of day when people are on your site the most, and in determining what is Google Analytics used for, one of the answers is to ensure that your advertising and marketing dollars are being stretched as far as possible. 

Additional benefits of Google Analytics extend to the fact that you can track conversions from your website. You will define conversion based on what you want visitors to do (visit your brick-and-mortar store, make a purchase online or book a service – this depends on your business type). Once you determine what a conversion is and set your website up to compel visitors to do just that, Google Analytics will help track how successful that effort is. 

Reach Out for Help Setting Up Google Analytics

If you’ve decided to take the plunge with a Google Analytics account for your website, reach out to the experts. Just 99 Marketing has extensive expertise with this program and can help you maximize it to get the most benefits of Google Analytics. 

Start reaping the benefits of Google Analytics today so that you can enhance your digital presence in every way. Please request a free quote by calling us at 800.413.4998. 

Featured On

4.84
Based on 2403 ratings
5/5
5-Stars
(2018) 84%
4-Stars
(261) 11%
3-Stars
(261) 3%
2-Stars
(24) 1%
1-Star
(5) 0%
Katherine J.
Katherine J.
Read More
Epic Marketing Pros did an amazing job on our website!! We cried when we first saw our logo and our dream come to life on our website! The company was prompt with their responses, always the same day and very professional and knowledgeable! We will ALWAYS go back to them if we need anything else for our organization!
Kenneth T.
Kenneth T.
Read More
Their prices and quality can't be beat. They designed our logo, website, and they are helping us with marketing our business on social media. So far we are seeing good results. I highly recommend "Epic Marketing Pros!"
Bee R.
Bee R.
Read More
Epic Marketing Pros created a great looking website for my Business within my budget. I recommend them, and I will hire them again for future project
Alex T.
Alex T.
Read More
Awesome Service! Top Notch Communication! Highly Recommended!
Women IN Action W.IN.A.
Women IN Action W.IN.A.
Read More
I was looking for a few logo's to be made that I couldn't do myself. I did a google search and found Epic Marketing Pros. I couldn't be happier and will be using them again.
K. Laday
K. Laday
Read More
It was great to work with Nick on the design and implementation of my website. I highly recommend working with Epic Marketing Pros
Bonita A.
Bonita A.
Read More
This is my second logo with this company, they were patient with my revisions , I like the final outcome.
A. O'Sullivan
A. O'Sullivan
Read More
Great digital marketing services and timely customer service.
Marie R.
Marie R.
Read More
I am delighted that we made the best choice for our nonprofit organization website. The work is high quality and easy to navigate. The response to requests are excellent. Price are affordable than any other companies that we've contacted. We are definitely recommending everyone who cares about quality work and good services to work with Epic Marketing Pros you will be amazed!
P. Casiano
P. Casiano
Read More
love how my logo and business cards came out thank you “Epic Marketing Pros”
Steve W.
Steve W.
Read More
They had a pretty good idea what I wanted. Now that I got 3 concepts I had a hard time deciding on which one I like best. So I placed my logo designs on Facebook and let the public vote... all 3 were great but I finally had to make a decision. I will and have already, referred people I know to Epic Marketing Pros.
G. Gamez
G. Gamez
Read More
Huge thanks to Epic Marketing Pros for their outstanding, timely and effective work in building my company website . I'm very satisfied with the work and customer support. I would gladly recommend.
F. Petty
F. Petty
Read More
Very knowledgeable professional organization.
Y. Liu
Y. Liu
Read More
Pleasant experience working with them!
Previous
Next

Digital Marketing Tips From Epic Marketing Pros

Interested in our web design and digital marketing packages? Contact us and let’s discuss the most optimal way to boost your customer acquisition, revenue growth, and business success.